The Book's Table of Contents

Click on hyperlinks for chapter details

Chapter 1: The Many Faces of an eResume

Chapter 2: eResume Writing 101:
An ROI Formula for Content and Keywords

Chapter 3: ASCII Resumes:
Steps for a Glitch-proof Conversion
Chapter 4: Pasteable Resumes:
Using Eforms and Email in Your Job Search
Chapter 5: Resume Attachments: By Invitation Only

Chapter 6
:
Web-Based Resumes and Portfolios
The New Gold Standard


Chapter 7
:
Web Resume Options: Free or Fee

Chapter 8: New Medium, New Rules: Designing
Resumes for the Web


Chapter 9
:
Web-Resume Creation: Nuts and Bolts


Chapter 10
:
Getting the Word Out: Text and Web
Resume Delivery Options


Detailed Table of Contents

Part One: A Primer on
eResumes and Email Delivery

Chapter 1: The Many Faces of an eResume

  • Choosing the Right Electronic Format
  • What is an eResume?
  • Who Needs an eResume?
  • When to Use an eResume
  • Types of eResumes: ASCII / Text, Formatted Resume, PDF Resume, Posted Resume, RTF Resume, Web Resume, Web Portfolios
  • eResume Profiles (definition, advantages, limitations, usage recommendations, samples)
    • ASCII Resumes
    • Formatted Resumes
    • PDF Resumes
    • Posted Resumes
    • RTF Resumes
    • Web Resumes
    • Web Portfolios
  • Checklist: Choose the Right eFormat for Your Resume



Chapter 2: eResume Writing 101
An ROI Formula for Content and Keywords

  • ROI Formula for Content and Keywords
    • Readability
    • Other-focused
    • Impact-oriented
  • Keywords
    • Keyword Categories
    • Where to Look for Keywords
    • Determining Keywords for Your Industry
    • How to Optimize Keywords
  • Samples


Chapter 3: ASCII Resumes:
Steps for a Glitch-proof Conversion

  • Recruiter Preferences
  • A Crash Course in ASCII / Plain Text
  • Conversion Glitches / Standard Characters
  • Recommended File Formats for ASCII Conversion
  • Converting Your Resume for Eforms
  • Converting Your Resume for Email
  • 10 Steps to Clean up Formatting
  • 10 Tips to Improve Readability
  • Samples (before and after)




Chapter 4: Pasteable Resumes
Using Eforms and Email in Your Job Search

  • Resume Builders
  • Pasting Your Resumes into Web Site Eforms
  • What Happens After You Click Submit
  • Five Faux Pas in Using Resume Builders
    (courtesy Kim Isaacs, Monster.com Resume Expert)
  • Emailing your Resume
  • Differences in Email Programs
  • Formatting Email Resumes for the Lowest Common Denominator
  • Step-by-step Instructions on How to Email a Glitch-proof Resume
  • Tips for Writing Tantalizing Titles
  • Advanced Email Tips
  • ASCII, the Universal Language




Chapter 5: Resume Attachments:
By Invitation Only

  • The Problem with Attachments
    • Safety
    • Compatibility
    • Time
  • When to Use an Attachment
  • Tips for Sending an Attachment
  • Recruiter Preferences
  • Courtesy Counts


Part Two: Resumes as Web Pages

Chapter 6: Web-based Resumes and Portfolios
The New Gold Standard

  • The Advantages of Web Resumes and Portfolios
  • How Job Seekers Use Web Resumes:
    • Professionals
    • Freelancers / Contract Workers
    • Teachers
    • Executives
    • Artists
    • High-tech Workers
    • Career Transitioners
    • Inexperienced Job Seekers
    • Recent Graduates
    • Passive Job Seekers
    • Active Job Seekers
  • Before and After Samples
  • Web Portfolios 101
    • Web Portfolio Category Headings
    • Portfolio Infrastructure




Chapter 7: Web Resume Options:
Fee or Free?

  • Web Resume Creation Options
    • Hire a Professional
    • Do-it-yourself
    • Learn HTML
    • Use an HTML Editor
    • Using MS Word's Web Authoring Tools
  • Online Web Resume Creators
    • The URL Issue
    • Features to Look For
  • Review of Cut-and-Paste Web-Resume Creators
  • Additional Resources (books) for Web Resume Creation
  • HTML Editors (fee and fee-based products)


Chapter 8:
New Medium, New Rules:
Designing Resumes for the Web

  • Design Faux Pas
    • Eight Common Problems and How to Fix Them
    • Samples: Before and After
  • Web Resume Rules
    • Capture Employers' Attention
    • Make Your Resume Easy to Read
    • Project the Right Image
    • Use Color in Small Doses
    • Carefully Consider Photography
    • Select Your Graphics Carefully
    • Limit Graphic and Visual Elements
    • Don't Be a Plain Jane
  • Web Resume Effectiveness Checklist




Chapter 9: Web-Resume Creation
Nuts and Bolts

  • Web Page Components
    • HTML Codes
    • Color
    • Hyperlinks and Navigation
    • Typography
    • Text Size
    • Type Combinations
    • Special Characters
    • Formatting and Layout
    • Tables
    • Frames
    • Page Margins
    • Graphic Images and Photos
  • Adding Functionality with Downloads
  • Web Trivia (Image Maps, Site Maps, XML, FTP, etc.)
  • High Tech Doodads (Flash, Streaming Audio, Streaming Video)
  • Download Time
  • Create Your Own Web Resume
    • Build the Page (w/ Netscape Communicator / Composer)
      Step-by-step instructions on setting up the base
      HTML page and tables

    • Jazz up Your Resume with Formatting
      Step-by-step instructions on formatting,
      color, adding bullets, etc.

    • Finishing Touches
      Link your Email, add meta tags, etc.
  • Resources (HTML tutorials, color charts, HTML
    editors, meta tags, etc.)
  • Web Resume Samples




Chapter 10: Getting the Word Out
Text and Web Resume Delivery Options

  • Keeping Your Posting Confidential
  • Posting eResumes to Career and Company Sites
    • General Career Sites
    • Resume Posting Options at Top Career Sites
    • Nice / Specialty Sites
      (position function, industry, university/new grad, regional)
    • Company Sites
  • Resume Distribution Services
    • Review of Resume Distribution Services
  • Actively Marketing Your Web Resume
    • Keywording Your Web Resume
    • Search Engine Submission Tips
    • Keyword Optimization
    • Other Ways to Promote Your Web Resume



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eResumes: Everything You Need to Know
McGraw-Hill, ©2001, All Rights Reserved
ISBN 0-07-136399-8
www.books.mcgraw-hill.com

©2001, Pat Kendall and Susan Britton Whitcomb
— All Rights Reserved —
ResumeIQ@aol.com

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